As a travel destination after the COVID 19 pandemic ends, Japan ranks first for experienced travelers residing in Asia and second for those living in Europe. It is predicted that the number of foreign tourists visiting Japan, which had increased dramatically until 2019, is likely to recover after the pandemic.

Japan's tourism market expected to grow again post-corona

In 2019, the travel and tourism sector contributed 359 billion USD to Japan's GDP,making it the world's third-largest market in this sector after the United States and China.

Strengthening service systems for tourists until the recovery of inbound tourism

In this report, we focus on the following four government initiatives in the Tourism industry:

  1. (1)

    DX (Digital Transformation) in tourism

  2. (2)

    Strengthening of external communication to promote inbound tourism

  3. (3)

    Expansion of the consumption tax exemption system for foreign tourists visiting Japan

  4. (4)

    Multilingual support

In this report, we focus on the following three attractive markets in the tourism industry:

  1. (1)

    Financial services

  2. (2)


  3. (3)


Tourism Report

  1. 1.


  2. 2.

    Government Initiatives

  3. 3.

    Attractive Markets

E-mail newsletter subscription

Our E-mail newsletter introduces the latest investment environment information and the trends of foreign companies supported by JETRO. It includes information about seminars by local governments, incentives, examples of setting up business in Japan, topics of deregulation, and introduction of industries.

Contact Us

Investing in Japan

JETRO Worldwide