How to Impart the Sparkle of Pearls Online?

In October, the first ever Pearl Industry Fair Japan was held in Kobe City. A B-to-B direct retail exhibition that only dealt in pearls, many buyers attended from overseas. It was also a hybrid event, with people taking part in person and online. The reason online pearl trading has always been considered difficult is because photos and video cannot accurately impart the element of the pearls used to determine their value—their sparkle. However, this event sought to take steps toward resolving these issues, such as adjusting the lighting and other elements of the photographic environment. We took a look at this bold new attempt to expand global pearl trade routes from Japan.

English Subtitles (Released on November 24, 2022)